Brand & design kit

The Dr. Anshu Agarwal brand

Everything needed to represent the practice consistently — the logo, colours, type and a few simple rules. Warm, clear and calm, the way the care is. Download the full kit or grab individual files below.

⇩ Download full kit (ZIP)

Logo

Three primary lockups. Give the logo room to breathe — keep clear space around it equal to the height of the “A”.

Horizontal lockup — default

Stacked lockup

Primary seal

Variations

Full colour is the default. Use monochrome navy where colour can’t print; use the reversed mark on dark or photographic backgrounds.

Full colour

Monochrome navy

Reversed (dark bg)

Colour

Pink leads; the lime spark is an accent used once, never as a fill. Navy and muted grey carry the text.

#DB2777

Primary PinkButtons, links, brand accents

#BE185D

Deep PinkHover, emphasis, the wordmark tint

#F0559A

BlushTop of the seal gradient

#A3E635

Lime SparkAccent dot — used sparingly

#4D7C0F

Deep LimeThe logo’s outer ring

#131A2E

InkBody text, mono logo

#5B6478

MutedSecondary text, captions

#2563EB

BlueInfo accents, membership chips

#10B981

GreenSuccess, WhatsApp

#E6E9F2

HairlineBorders, dividers

#FBFBFD

SurfacePage background

Typography

Two typefaces, both from Google Fonts — free to use anywhere.

Fraunces · Display

Headings and the wordmark. Weight 600, tight tracking. Warm, editorial, a little characterful.

Mukta · Body

Body copy, labels and UI. Weights 400 / 600 / 700. Excellent Devanagari support for the Hindi site.

Downloads

Vector (SVG) for print and scaling; PNG for quick use. Everything is also in the ZIP.

Horizontal lockup

SVG PNG

Stacked lockup

SVG PNG

Horizontal lockup — reversed

SVG PNG

Primary seal — full colour

SVG PNG

Seal — monochrome navy

SVG PNG

Seal — reversed

SVG PNG

Emblem (compact mark)

SVG PNG

Favicon

SVG PNG

Full kit (all files)

ZIP

Usage

A few rules keep the brand recognisable.

Do

Keep clear space around the logo
Use full colour on light backgrounds, reversed on dark
Keep the lime spark as a single accent dot
Pair Fraunces headings with Mukta body
Maintain the pink → deep-pink gradient direction (top-left to bottom-right)

Don’t

Recolour the seal or swap the gradient for a flat fill
Stretch, rotate or add shadows to the logo
Use the lime as a large fill or background
Place the colour logo on a busy photo — use the reversed mark
Substitute other fonts for Fraunces / Mukta